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End Of Senior Discount Program Potentially Detrimental To Kroger, Customers

By AARP Foundation

The Charleston (WV) Gazette-Mail (5/13, Garland, 9K) reports grocery chain Kroger’s announcements of price cuts for 3,000 items in stores nationwide came at the same time of its closure of “a program that will affect most of its West Virginia stores: the senior discount program,” which allows customers over 59 to receive five percent discounts on Tuesdays. West Virginia has a higher-than-average percentage of senior citizens, the Gazette-Mail says, and quotes a Kroger spokesperson in predicting that the increase in “everyday savings” will increase convenience and offer a net benefit for older shoppers. AARP West Virginia spokesperson Tom Hunter, however, emphasized the importance of such discount programs for older adults, saying that “any increase older households see” requires new “strategies to adjust for changes in their weekly grocery shopping.” Older Kroger customers suggested that the end of the program may drive them to other grocery options.

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